Gather
Meet Emma, your AI
marketing teammate.
Run voice-of-customer research, talk to synthetic buyers, and turn results into content — all from a Slack channel. Working with Gather is like hiring a great marketer, not buying another tool.
Run a study
Describe your goal in plain language. Emma scopes it, drafts a plan and interview guide for your review, then fields it to real buyers.
Talk to your buyers
Chat with synthetic buyer personas built from real study responses. Pressure-test an idea before you spend a dollar.
Turn results into content
Reports, decks, blogs, and thought-leadership — generated from any completed study, ready to share.
How Emma works
Add Emma to Slack. Two channels are set up for you automatically — one to work with Emma, one to talk to your synthetic buyers.
Ask for what you need. "Run a study on how B2B marketers measure content ROI." Emma asks a few scoping questions.
Review, then launch. Emma shares a research plan and interview guide. Approve it and she fields the study to your audience.
Get the story. Emma delivers the numbers, the quotes, and the content — and keeps surfacing insights week over week.