Gather
Meet Emma, your AI
marketing teammate.
Run voice-of-customer research, talk to synthetic buyers, and turn results into content — all from a Slack channel. Working with Gather is like hiring a great marketer, not buying another tool.
Run a study
Describe your goal in plain language. Emma scopes it, drafts a plan and interview guide for your review, then fields it to real buyers.
Talk to your buyers
Chat with synthetic buyer personas built from real study responses. Pressure-test an idea before you spend a dollar.
Turn results into content
Reports, decks, blogs, and thought-leadership — generated from any completed study, ready to share.
How Emma works
Add Emma to Slack. Two channels are set up for you automatically — one to work with Emma, one to talk to your synthetic buyers.
Ask for what you need. "Run a study on how B2B marketers measure content ROI." Emma asks a few scoping questions.
Review, then launch. Emma shares a research plan and interview guide. Approve it and she fields the study to your audience.
Get the story. Emma delivers the numbers, the quotes, and the content — and keeps surfacing insights week over week.
A note on AI. Emma is powered by AI (large language models). She can make mistakes and may generate inaccurate or incomplete responses, so review her output before relying on it. Nothing Emma produces is professional, legal, or financial advice.
Pricing. Creating a Gather account and adding Emma to Slack is free. Running studies requires Gather credits, which are purchased from Gather. To buy credits or ask about pricing, contact jay@gatherhq.com.